Shinmai—new harvest rice—is truly special. In Niigata, winter snow slowly melts into pure, mineral-rich water that nourishes the rice fields. Together with fertile soils, it creates glossy, fragrant grains with natural sweetness.Japan has over 900 registered rice varieties, and more than 400 are cultivated for daily meals. Among them, Koshihikari is known for its balance of sweetness, stickiness, and luster—rated as a top-quality variety by Japan’s Ministry of Agriculture, Forestry and Fisheries (MAFF).Today’s meal is paired with Ume-pickles from “Ousu no Sato” in Kyoto. The sour-salty plum perfectly highlights the natural sweetness of freshly steamed rice—a harmony of Japan’s autumn flavors.If you visit Japan in this season, don’t miss shinmai—the pure taste of Japan’s harvest.
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